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Should You Use a 3-D Secure Merchant Account

Should You Use a 3-D Secure Merchant Account It doesn’t happen every day, but quite often I’ve been contacted by a merchant who would specifically:

Basics of 3-D Secure Should You Use a 3-D Secure Merchant Account:

These are usually international traders in some high-risk industry or another who previously used both types of trading accounts and had a bad experience with the non-3D version, which they felt failed to protect them from excessively high chargebacks that were not their fault.

3-D solutions, on the other hand, helped them keep chargebacks low and their trading accounts in good standing.

Should You Use a 3-D Secure Merchant Account
Should You Use a 3-D Secure Merchant Account 2023

But if a 3-D Secure merchant account is better at minimizing chargebacks, why would a merchant use anything else? Indeed, why is 3-D Secure the exception rather than the norm? This is because the 3-D process makes check-out a much more convoluted and cumbersome process than it would otherwise be, as it requires cardholders to go through an additional verification process.

his process is not as simple as entering the card’s security code or zip code.

but involves registering the card with Visa or MasterCard, as the case may be, and creating another username and password. Many cardholders are unwilling to do this, and as a result, a 3D solution can cause a merchant to lose up to 30 percent of their transaction volume.

So what type of merchant account should you choose for your own business? Well, the answer is “it depends”. Most of you would be better served with a traditional trading account. However, if you have a really big problem with fraud-related chargebacks Should You Use a 3-D Secure Merchant Account,

you would probably be better served by a 3D solution. Otherwise, your merchant account may be terminated. If you opt for 3-D Secure, here’s what you need to know about it.

3-D Secure is an XML-based protocol developed by Visa under the name Verified by Visa to improve the security of online payments. Other major card brands later adopted the protocol and developed their own 3D solutions. MasterCard’s is called MasterCard SecureCode, JCB’s is called J / Secure, and American Express’ — American Express SafeKey.

These services authenticate cardholders during a web transaction at 3-D participating merchants. At checkout, merchants show a short message to the customer to alert them that they may be further prompted to activate the card with the relevant 3-D service or, if the account is already activated, to provide a password. This is what the MasterCard SecureCode message would look like Should You Use a 3-D Secure Merchant Account:

Basics of 3-D Secure

The pre-authentication message can be embedded in the checkout page as shown below:

Basics of 3-D Secure

Should the cardholder need to activate their 3-D Secure account, they will be prompted to enter their card number and email address as shown below:

Basics of 3-D Secure

The cardholder will then be asked to verify their identity by providing their name and card security details as shown below:

Basics of 3-D Secure

After verification, the cardholder is prompted to create their 3-D account, which would include things like choosing secret questions and answers, personal greetings, and a password, as shown below:

Basics of 3-D Secure

Once this is done, the 3-D Secure cardholder’s enrollment is complete and they will be taken back to the merchant’s checkout page to complete their purchase. From now on, every time the cardholder uses the card at a merchant that uses the relevant 3-D Secure service, the cardholder will be asked to enter the password at checkout. The verification form for MasterCard would look something like this Should You Use a 3-D Secure Merchant Account:

Basics of 3-D Secure

And the Visa window looks very similar:

Basics of 3-D Secure

After verifying the cardholder, the authentication window would disappear and the transaction authorization would be completed as usual.

Things you should know

Your processor would help you with the 3D implementation process, so I don’t need to write about it. But I will say a few words about how to set up and use the Electronic Commerce Indicator (ECI), which is not always done correctly Should You Use a 3-D Secure Merchant Account.

ECI indicates the level of security used for payment when the cardholder has provided their payment details. It must be set to a value corresponding to the validation results and characteristics of the merchant’s checkout process, as follows:

ECI 5 — the cardholder has been verified by an issuer that has verified the cardholder’s password or identification information.
ECI 6 – The merchant attempted to verify the cardholder, but neither the cardholder nor the issuer participated.
ECI 7 — the transaction was processed over a secure channel (for example, SSL / TLS), but the payment was not verified, or the issuer responded that the verification could not be performed.

However, US merchants who are being monitored for excessive chargebacks or fraud may not be allowed to send verified (ECI 5) and/or attempted verification (ECI 6) transactions.

In addition to reducing fraud, 3-D Secure protects you from certain types of chargebacks for verified transactions. For example, with Verified by Visa, because issuers verify the identity of their cardholders during transactions, the following chargeback reason codes would not apply to successfully verified transactions:

Reason code 75 — The cardholder does not recognize the transaction.
Reason Code 83 – Fraudulent Transaction – Cardless Environment Should You Use a 3-D Secure Merchant Account.

Additionally, if you attempted to verify a cardholder and the issuer or cardholder did not participate in the Verified by Visa program, you will still be protected from the above chargebacks for verified transactions.

This means that you would be protected if you went ahead with the transaction, despite the cardholder’s lack of participation or (exceptionally) the issuer’s participation. In practice, the purpose of using a 3-D Secure business account is to process only successfully verified transactions.

Should You Use a 3-D Secure Merchant Account
Should You Use a 3-D Secure Merchant Account


The benefits of using a 3-D Secure business account are obvious. However, as well as the downside. As you can see from the description of the 3-D verification process, cardholder participation involves a full registration process that the cardholder would have to repeat for each individual credit card. On the merchant’s side at checkout, each additional step lowers the conversion rate, i.e. lowers sales. As previously stated, research shows that 3D trading accounts can fail to complete up to 30 percent of sales Should You Use a 3-D Secure Merchant Account.

So whether or not to use 3-D Secure would depend on your circumstances. If you have a big problem with fraud related chargebacks, then 3-D is definitely a good option to solve the problem. However, for everyone else, a high risk trader checking account is wo

If you accept credit card payments from customers, you’ll want to provide the most secure shopping experience possible. In addition to storing and sending card data using secure transmission methods, 3D Secure Authentication offers a better way to protect user data when shopping online.

What is 3D Secure Verification and how does it work to reduce the risk of identity theft and fraud? Here’s what you need to know Should You Use a 3-D Secure Merchant Account.

What is 3D Secure Authentication?
First launched in 2001 by Visa, Secure 3D Verification is now widely used by all major credit and debit card issuers. It’s fraud protection designed to provide an extra layer of security for card-not-present transactions. For example, the 3D secure authentication method is used when a cardholder makes a purchase using an online payment gateway.

How does the secure 3D authentication method work?
Secure 3D authentication adds another step to the payment process, redirecting customers to their card issuer during checkout. It works like this Should You Use a 3-D Secure Merchant Account:

The customer enters payment information on the checkout page of the website.

The customer is redirected to the card issuer’s 3D secure website.

The customer enters a one-time authentication code or password.

The data is verified by the card provider and the payment is approved.

The customer is redirected back to the main payment page.

In some cases, no password or verification code is required. Instead, the bank or card issuer can automatically verify the transaction.

What does the 3D Secure Authentication error mean?
While in most cases the transaction will go through without a problem, sometimes you will get a “3D authentication failed” error message Should You Use a 3-D Secure Merchant Account.

This means that the cardholder has not entered their details correctly. A 3D Secure Verification error can be caused by anything from an incorrectly entered card number to an incorrect expiration date. If the error persists, the cardholder will need to contact their credit card issuer for assistance.

Advantages of the 3D secure authentication method
Secure 3D authentication is not as widely used in the US as it is in some other regions, such as the EU and Australia, where it is mandatory.

However, offering this added layer of security to your customers has a number of benefits. Here are just a few reasons to consider 3D Secure Full Authentication Should You Use a 3-D Secure Merchant Account:

Helps prevent card data theft

It provides an additional layer of protection against fraud

Protects against unauthorized chargebacks

Transfers responsibility to the card payment provider

After the transaction goes through the approval process, the merchant is no longer responsible. Instead, the card payment provider will be responsible for handling chargebacks and refunds. This means that 3D secure authentication offers benefits not only to the customer, whose card details are protected, but also to the merchant, who is also protected from liability.

How to set up 3D secure authentication
To set up 3D Secure Full Verification on your website, you can start by connecting the 3D Secure API to your existing shopping cart. Popular platforms like Magento and Shopify make it easy to automatically activate 3D Security. It is also a standard feature of many payment gateways along with IP address and CV2 checks.

You will need a merchant account set up to accept credit card payments with secure 3D verification. The purpose of a merchant account is to offer a separate area for processing funds Should You Use a 3-D Secure Merchant Account.

It is also important to meet all PCI regulations at the same time. PCI compliance keeps your customer data safe during the storage, processing and transmission steps of any transaction. Together with 3D secure authentication, this provides the safest possible shopping experience for you and your customers.

We can help
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The added layer of security provides customers with a secure verification step before purchasing an online service or product. The earlier 3D Secure 1.0 technology worked by redirecting customers to their bank’s 3D Secure website, where they had to enter an additional security code or password (which was automatically sent via SMS to their phone number) to continue the payment process.Should You Use a 3-D Secure Merchant Account .

After entering the correct code or password, the payment will be approved by the issuing bank and the buyer will return to the merchant’s website. The use of the 3D Secure system ensures additional protection of the business against fraudulent payments Should You Use a 3-D Secure Merchant Account.

3D Secure has been around for years, and now the new 3DS 2.0 (or EMV 3DS) protocol is available to improve security and increase authorization for digital transactions. The European Payment Services Directive 2 (PSD2) brought several changes to the security of online transactions,

including the mandatory Strong Consumer Authentication (SCA) component for shoppers in the European Union. The new version 2.0 of 3D Secure technology is part of the SCA requirements and is an evolutionary step from its predecessor,

as it allows the card issuer (bank) to use a wider range of data points from the transaction to the risk. -based analysis. It enables a real-time, secure and more accurate way to authenticate customers without requiring a static password or slowing down business Should You Use a 3-D Secure Merchant Account.

For example, for low-risk and low-value transactions (i.e. less than €30), the card issuer will not send any further authentication requests to the cardholder Should You Use a 3-D Secure Merchant Account.

However, for all other customer-initiated transactions, the cardholder will need to go through two-factor authentication (2FA), either via text (SMS), app push notifications, or biometric means (fingerprint, etc.).

It is therefore important that the payment provider not only manages the new 3D Secure 2 authentication flows, but also correctly applies exceptions for recurring payments, low-value transactions, low-risk transactions and trusted payees Should You Use a 3-D Secure Merchant Account.

Should You Use a 3-D Secure Merchant Account
Should You Use a 3-D Secure Merchant Account 2023

The 3DS2 is also mobile-friendly, with a responsive design that can easily adapt to any mobile device. However, it will be up to the card issuing banks to implement any user experience (UX) improvements to the verification window, so the front end presented to cardholders may vary depending on their bank.

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